The pandemic has shifted almost everything to digital, starting from online classes to work from home. Businesses have realized the importance of online presence in order to survive in the market. Especially when people are locked inside their homes due to the pandemic (COVID -19) there is a very less audience for traditional marketing like billboards because no of people crossing through it has decreased
What is the first thing you do in the morning after you wake up? Most of us check our phones to see if we have any new messages in WhatsApp or just scroll through our Instagram/ Facebook feeds.
And this is creating an urgent need for businesses to have an excellent online presence and invest in digital marketing which includes social media marketing, writing blogs, google ads etc.
In the era of digitalization and its evolving future, there will be always a wide range of scope and opportunities for those who know the technical know-how. Thus making “Digital Marketing Analysts” among the top 10 most demanded jobs. Digital marketing is rapidly crossing traditional marketing and leaving it behind in the race. Over the years it has grown significantly due to its effective and efficient strategies.
The pandemic has made us realize that even sitting at our homes we can work safely without being affected by the virus. The work from home culture works exactly like digital marketing. No matter what part of the world you are in, you can do your work if you have a laptop\desktop and good internet connectivity. As no of businesses entering the online marketplace increases simultaneously increasing competition for traffics.
The business community has struggled a lot due to the COVID-19 pandemic. And thus digital marketing has become an important part of the business for its never-ending benefits. Creating a wide pool of opportunities to pursue a career. Post pandemic this will also be continued as the lifestyle of the people have changed and this is the new normal.
Due to lockdown, people spend most time indoors and so their online presence as increased. Making Social media the king of all for businesses around the world. Companies are now trying to use social media extensively and increase their visibility to the audience. This is high time for the companies to have a good online image. Companies are therefore hiring more social media professionals to get ahead of their competitors.
It is affordable compared to traditional marketing. Even a small business can do digital marketing and increase its sales rapidly. Making it easy for all to invest and advertise their products and increase the visibility of their product. Digital marketing maximizes the reach at a low cost.